Craftsy is the premier online destination for passionate makers to get inspired, devleop confidence and achieve validation through encouragement and celebration. In celebration of their 5th brithday, they ran a month long campaign offering discounts on classes and prodcuts – in addition to special promtions and giveaways. Working closely with the marketing, copywriting and photography teams I helped conceptualize and build a cohesive campaign that spanned across 16 categories (knitting, sewing, quilting, cake decorating, etc.) as well as multiple marketing channels. Keeping the brand's core values in mind, I helped develop the concept from the ground up through prop design and styling, art direction and design.